MIFF and Muar Furniture Association Hold Pre-MIFF 2018 Symposium and Dinner for Furniture Companies in Southern Region

Feb 23, 2018 Ι Exhibition Highlights Ι Furniture Ι By CENS
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With the biggest ever Malaysian International Furniture Fair (MIFF) just eight weeks away, show organiser UBM Malaysia and strategic partner, Muar Furniture Association (MFA), held a pre-exhibition symposium and dinner for industry players in the southern region here tonight.

The packed affair held at SKT Banquet Hall, Muar was to update MIFF exhibitors who will be showcasing at the new Malaysia International Trade and Exhibition Centre (MITEC) during MIFF 2018 and leading industry event in Southeast Asia from March 8-11.

Nearly 200 representatives from as many as 100 furniture companies in Muar and Batu Pahat attended the event. They include major exporters such as Poh Huat Furniture Industries, Chuan Heng Furniture Products, Ivorie International, Favourite Design, Mobilia Design, Sin Wee Seng Industries and SSH Furniture.

“The overwhelming response to our gathering today reflects the excitement of the exhibitors over the new MITEC venue and their expectations of high quality support and service from us again. Many of them are major long-term exhibitors of MIFF and the rest are young companies that look to MIFF as their platform to build a global export base,” said MIFF General Manager Ms Karen Goi.
“It was an opportune time to update the exhibitors of the preparations for the 2018 show especially of the extensive international marketing programme to attract more buyers and the hassle-free logistics at MITEC to ensure exhibitors can fully concentrate on serving show visitors.”

She attributed the success of the pre-exhibition event to the collaborative partnership between MIFF and MFA led by its President Mr Koh Chon Chai.

MIFF Founder and Chairman Datuk Dr Tan Chin Huat, UBM ASEAN Business Managing Director Mr M Gandhi, MIFF Creative Director Mr Philip Yap were also present.
The purpose-built MITEC is the new landmark for the exhibition industry in Malaysia and will host several new MIFF attractions namely designRena, a curated lifestyle setting showcase featuring 80 top Malaysian manufacturers, Muar Hall, Sofa Hall, International Hall, Millennials @ Design gallery and MIFF Timber Mart.

Muar is well known as the furniture capital of Malaysia, the world's eighth largest furniture exporter. The township accounts for over 40% of Malaysia's furniture exports which are renowned the world over for top quality wood products.
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